My follow-up emails aren't being sent

If visitors sign up through your popup but aren't receiving follow-up emails, work through these checks in order.


1. Make sure follow-up emails are enabled

Follow-up emails are configured per campaign and are not enabled by default.

  1. Open your campaign in the 1ClickPopup app
  2. Go to the Settings tab
  3. Scroll to the Follow-up emails section
  4. Make sure at least one follow-up email is toggled on

1ClickPopup supports two follow-up emails per campaign: one sent immediately after signup, and a second sent 48 hours later. Each must be enabled individually.


2. Check your follow-up email monthly limit

Each billing plan includes a monthly follow-up email allowance (e.g., 2,000 on the Always Free plan, 20,000 on Launch). If you've reached your limit for the month, follow-up emails will stop sending until the next billing cycle.

Check your current usage in Settings → Plans and billing to see if you've hit the cap.


3. Check if double opt-in is enabled

If double opt-in is turned on, follow-up email #1 (sent immediately) is replaced by the confirmation email. The subscriber won't receive your customized follow-up until they click the confirmation link.

  1. Open your campaign's Settings tab
  2. Check the Opt-in method
  3. If double opt-in is on, make sure your test subscriber clicked the confirmation link in their inbox

If they didn't receive the confirmation email either, check their spam/junk folder.


4. Check the subscriber's spam or junk folder

Follow-up emails sent by 1ClickPopup may land in spam, especially if:

  • The subscriber's email provider has strict filtering
  • Your follow-up email content triggers spam filters (e.g., all caps, excessive exclamation marks, or too many links)

Ask your test subscriber to check their spam or junk folder. If the email is there, marking it as "Not spam" helps improve future deliverability.


5. Check if the signup was a duplicate

If duplicate prevention is enabled and the visitor's email was already captured by a previous signup (on the same campaign or across campaigns), the follow-up email may not be sent again.

To test with a clean signup:

  1. Open your store in an incognito/private browser window
  2. Sign up with an email address you haven't used before
  3. Check that email's inbox for the follow-up

6. Check the follow-up email content

If the follow-up email is enabled but the content is empty or incomplete, the email may fail to send.

  1. Open your campaign's Settings tab
  2. Click to edit the follow-up email
  3. Make sure the subject line and body content are filled in
  4. Save any changes

Still not receiving follow-up emails?

Contact us through the chat widget and include:

  • Your campaign name
  • The email address you used to test
  • Whether double opt-in is enabled
  • Whether you're receiving the confirmation email (if double opt-in is on)

We'll take a look and get it sorted.

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